In the United States, September 29th is officially coined as “National Coffee Day”. The power of the bean is celebrated in homes and businesses alike. At home, people may brew up their favorite cup of joe and give a toast to commemorate this day.
Businesses set out to promote the day with free cups of coffee, discounts and coupons. This is not only to gain business but give patrons the chance to enjoy all the benefits of coffee. Check back at Jiale Coffee daily for up to date coffee news!
The History of the Caffeine Driven Day
Due to the grand scale of how long coffee has been around, the actual history of the first day of observance is a bit in a grey area. It reportedly started in the United States about 2005 but it’s hard to find any specific facts on that day. There has been coffee festivals and celebrations around the US and the world since the 1980’s.
New Orleans held a festival for all thing’s java back in 2009. This was directly done to align the festival itself with the International coffee day which was brought to light in Japan in 1983.
While Japan has the earliest known year on record, China also started observing it in 1997. Japan’s creation of the day stemmed from their company the “All Japan Coffee Association”. It was a great marketing tactic to enhance sales.
The International Coffee Day has been around for a few decades. That day is observed on October 1. From Indonesia to the Philippines (and beyond), they have been celebrating this day for over 30 years.
However, in 2014 it was decided to establish a neutral day for all countries (with the exception of the United States). The council who made this vital decision was the ICO (Information Consumer’s Office), located in the UK. It was voted upon and made official that October 1st would be the day recognized by all other countries.
The Importance of this Java Day
Most steadfast drinkers will find that every day is a means of celebrations, but the national day holds importance too. Businesses will go out of their way to promote their brand. This is the perfect day to run events and special deals. While most will dish out a hot cup for free, others will give a discount to its customers.
Either way, consumers can expect to experience new brands. It also gives businesses the chance to show the importance of fair trading. The way in which companies obtain their beans is just as crucial as gaining customers. This ensures a great sense of moral feeling for both the customers and the retailers of the beverage.
No matter the means of obtaining the dark gold in a cup, this day will continue to grow. Every day, new brands are emerging, and popular java shops are concocting new flavors.
This is only ensuring that the options are truly endless. Customers can celebrate this day of recognition as a means of exploring the new choices or staying committed to their tried and true.